The cold season is approaching - and so long-distance trips and travel destinations with pleasantly mild or warm temperatures are high season when it comes to holiday bookings. This picture is also evident for the coming winter season, which begins in the travel industry at the beginning of November. This is the result of evaluations of the analyzes by Travel Data + Analytics (TDA) for the German Travel Association (DRV), which were presented at the DRV capital city congress in Berlin:
The top travel destinations in winter 2022/2023 (ranked by turnover):
· Canary Islands
· Egypt
· Maldives
· Turkey
· Dominican Republic
· Thailand
· United Arab Emirates
· Mexico
· Mauritius
· United States
Sales compared to the pre-Corona winter still in the red - but compared to the winter 2021/2022 clearly in the plus.
Currently, most sales targets are still below the values for winter 2018/19. However, the Maldives are already achieving the sales level of the pre-Corona winter half-year. At 16 percent, Turkey is even significantly higher. The Germans book their holidays - as has been typical since the beginning of Corona - at significantly shorter notice than in previous years. This means that bookings for the winter are currently still cautious. As of the end of August 2022, the booking turnover for the entire winter is still 33 percent behind compared to the pre-corona winter half year 2018/2019. Holiday trips organized in blocks or in modules that are booked in stationary travel agencies and on the online travel portals of the tour operators as well as with online travel agencies (OTA) are included.
"The trend towards short-term bookings from the summer is continuing in the autumn," explains DRV President Norbert Fiebig. "Just like the trend towards package tours." Furthermore, more than 70 percent of all new bookings on the portals and stationary travel agencies recorded by TDA are package tours, as the latest figures confirm. Those who have already booked their winter vacation are also more willing to spend.
Every fifth new booking goes into the distance
"The upcoming travel winter will in all probability be significantly better than the winter season a year ago," said DRV President Norbert Fiebig. This is shown by the TDA evaluations: sales for this winter are already 74 percent higher than a year ago. Last year, winter travel fell sharply due to the corona restrictions and travel obstacles. Many long-distance travel destinations could not be visited at all or only to a very limited extent. The signs for the coming winter are better: Most travel destinations, especially on long-distance routes, have no entry restrictions at all or only minor requirements. As a result, the most popular countries for long-distance travel are back on the wish list of Germans and demand is increasing – one fifth of all new bookings are currently for long-distance travel destinations. A few weeks ago it was just over a tenth. The proportion of cruise bookings – in winter the main destinations are in the Caribbean, Asia or the Orient – are currently increasing in line with long-distance routes.
Confident view of the 2023 travel year: currently every fifth booking for next summer
Various surveys, especially from the last four weeks, show that holiday trips have a high consumption priority and that many citizens do not want to do without travel in the coming year, despite the currently difficult environment with rising energy prices. "That makes us optimistic that the travel intentions will also be translated into concrete holiday bookings," says Fiebig. In the second half of September, every fifth booking is for the summer of 2023. Package tours with the flexible cancellation and rebooking options of the tour operators - the so-called flex options - are very popular. "It remains to be seen how the Germans' propensity to consume will develop in the coming weeks against the background of rising inflation and how high the disposable household income will be," said DRV President Norbert Fiebig. Due to the uncertain overall situation, it is therefore still difficult to make a reliable forecast for the coming year at the current time.
Comments
Post a Comment